6 Sep 2019 - 8 Sep 2019 | Bologna, Italy
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6 Sep 2019 - 8 Sep 2019
Bologna, Italy
SANA 2019

Welcome to b2match! 
Platform to manage B2B Meetings for Buyers and Exhibitors

SANA - Italy's leading event for the organic and natural market. 

SANA is the reference fair in Italy for the main companies producing, distributing and selling organic and natural products. The expanding organic food sector hosts representatives of the whole production chain. The natural and organic personal care section showcases the excellence in green cosmetics and wellbeing; while proposals and solutions for a sustainable life can be found in the green lifestyle sector.

SANA is organized by BolognaFiere, hosted in the capital city of good food, thus offering an all-round experience to all participants, thanks to an exhibition space covering 52,000 sqm in seven pavilions, more than 950 new products and around 2,000 B2B meetings with buyers from more than 30 countries, dozens of conventions and over 100 initiatives in the city.

Main trade categories

  • Organic Food
    • Food Products
    • Machines, equipment and packaging for natural products – equipment for agriculture
    • Services for organic food

  • Natural and organic personal care
    • Officinal plants and derivates
    • Natural dietetic products, supplements and special foods
    • Personal care products and equipment

Reasons to participate

  • To uncover new business opportunities
  • To promote your company profile with a specific offer or request
  • To make the most of your SANA visit/exhibition with a personalized 20 minutes-meetings-agenda
  • To get support and follow-up after the start of the meetings

Target group

The International Buyers Programme is aimed at matching SANA’s exhibitors with important buyers, trend-setters and decision makers, to create a wide and fruitful business network for the organic and natural products market.

How does the Matchmaking work?

  • Participants can request pre-arranged one-on-one meetings according to their co-operation interests
  • This way, you can make better use of your time at the exhibition

Where are the meetings managed?

All the meetings will take place in our International Buyers Lounge, with dedicated services and facilities and the aid of linguistic assistance when needed.

The Lounge is located in the newly opened Hall 30. 


Piazza Costituzione, 6
40128 Bologna, Italy

Organised by


Belgium 2
Denmark 1
Estonia 1
Germany 1
Hungary 2
India 2
Indonesia 1
Ireland 1
Italy 49
Japan 1
Korea, Republic Of 1
Latvia 1
Russia 2
Serbia 6
Singapore 1
Slovenia 1
Sweden 1
United Arab Emirates 3
United States 6
Total 83


Wholesaler 7
Distributor 13
Food retailer 5
Importer 11
Specialty Stores Chain 1
Farm & Manufactorer 2
Manufactorer 10
Producer 33
Other 1
Total 83